Creator & Influencer Strategy
Creator program design, campaign architecture, partner ecosystems, briefs, measurement frameworks, and scalable operating models.
Culture-forward strategy consultancy
Culture moves fast.
Move with intention.
Sukey helps brands and agencies build creator, social, and partnership strategies that connect with audiences, scale with purpose, and drive meaningful impact.
Chicago · Working everywhere
CREATOR STRATEGY ✦ SOCIAL STRATEGY ✦ CULTURAL PARTNERSHIPS ✦ BRAND EXPERIENCES ✦
Culture-forward strategy
What we believe
Attention is easy to chase.
Connection is harder to earn.
We translate cultural insight into clear, actionable strategy—helping ambitious teams show up with relevance, build stronger creator ecosystems, and make ideas move inside the business and out in the world.
How Sukey helps
Senior thinking.
Built to plug in.
Social & Cultural Strategy
Platform strategy, cultural intelligence, content territories, audience insights, and practical playbooks that keep brands relevant.
Partnerships & Brand Experiences
Talent partnerships, cultural collaborations, activations, and integrated experiences designed to create meaningful consumer connection.
Fractional Leadership & Agency Support
Senior counsel for pitches, new business, team development, strategic planning, and high-stakes moments—without the traditional layers.
Experience behind the work
Target × Hasbro × Essence Festival of Culture × Stella McCartney
More than a decade of experience spanning retail, fashion, entertainment, beauty, and consumer brands—from building global creator infrastructure to leading culture-shaping collaborations and activations generating 20M+ impressions per campaign.
Meet the founder
Maya J. Hicks
Founder & Lead Strategist
Maya is a global partnerships and creator strategy leader with 10+ years building culturally resonant marketing ecosystems. At Target, she led creator, talent, and experiential strategy for enterprise campaigns including Tabitha Brown x Target, Kate Spade New York x Target, and Essence Festival of Culture.
As Hasbro’s Global Creator Strategy Lead, she built multi-market creator strategy and operating frameworks across North America, EMEA, and LATAM. Today, she brings that in-house depth and consultant agility to brands and agencies ready to connect culture, community, storytelling, and business results.
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